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Advocate-Buyer-Tryer (ABT)
Report Example
The Advocate-Buyer-Tryer (ABT) Report is our most powerful tool. It has helped turn around under-performing companies and marketing strategies when other tools have failed. The value of this report is highlighted in Rescuring a Struggling New Business and Gaining an Edge in Tight Markets and More Donors Than Ever Dreamed Of.
The ABT Report is an advanced-level "strong medicine" remedy that combines RFM, RFA and RFP segmentation with CHAID or C&RT statistical modeling tools. Learn more about what goes into this report by reading ABT Analysis - The Super Model!
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